GENERAL PUBLIC SOLUTIONS SERVICES
GPSS blue, green, and orange umbrellaGPSSGENERAL PUBLIC
SOLUTIONS SERVICES
Creators and a brand owner collaborate with a GPSS associate beneath a blue, green and orange umbrella

GPSS · UGC & VIDEO PROMO

Your brand.
Their voice.
Real-world energy.

We connect your brand with content creators. Bring us the product, the story or the next big launch. Let’s turn it into content people can connect with.

Build my creator brief
CONTENT WITH CHARACTER. A CAMPAIGN WITH A PURPOSE.

LESS POLISHED PITCH. MORE HUMAN CONNECTION.

Let people see it.
Feel it. Picture it in their life.

UGC means user-generated content. For a brand campaign, that can mean commissioned creator content: a product in use, an honest first impression, a visit to your business or a story told in a creator’s own style. We help shape the brief and seek a fit for your brand, audience and budget.

01 / SHOW IT WORKING

The product demo.

One product. One real use. A clear reason it might belong in someone’s day.

02 / MAKE IT A MOMENT

The first impression.

Unboxing, styling and first-use content with an authentic creator voice.

03 / TAKE US THERE

The location story.

Restaurants, shops and services brought to life through a creator’s visit.

04 / GIVE IT A NEXT STEP

The social ad.

Short, focused creative with a recognizable need and a specific invitation.

A content creator films a food merchant’s meal beneath the GPSS umbrella

THE DETAILS DO THE TALKING

The sizzle.
The texture.
The “where can I get that?”

A creator can show what a product feels like in real life. We connect that moment to your offer, ordering page or next conversation—so the content has somewhere useful to lead.

Let’s find your story

A BRIEF. A MATCH. A CLEAR AGREEMENT.

How your creator campaign comes together.

01

Define the moment

Your audience, product, goal, budget, formats and timing become the brief.

02

Explore the creative fit

We seek creators whose style fits. You review proposed availability, fees and deliverables before committing.

03

Agree, create, approve

Confirm the script direction, revisions, usage rights, delivery dates and approval process in writing.

Make the rights as clear as the creative.

A content fee does not automatically include paid-ad usage, posting to a creator’s audience, exclusivity or unlimited revisions. Those are agreed separately. Paid relationships must be disclosed; testimonials must reflect real experiences. Products, travel, creator fees and ad spend are included only when the scope says so.

GPSS campaign imagery illustrates the service. It is not a listing of contracted creators. Creator availability and results are not guaranteed.

MAKE THE CONNECTION

Tell us what you want people to feel.

We start with your brand, your audience and a brief creators can actually work with.

A request starts a conversation. Creator availability, pricing, deliverables, revisions and content rights are confirmed in a written scope before work starts.

Your information is kept in the GPSS inquiry system for company follow-up. If you came through an associate’s approved link, the request is assigned to them.

CREATORS, THERE’S ROOM FOR YOUR VOICE.

Bring your eye.
Bring your energy.

Food, fashion, home, beauty, business and everyday life. Show us your work and the brands you would love to create for.

Join the creator-interest listOpen the Creator Collective
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